Rom Lawrell doesn’t do things halfway, and “Omw Up” makes that crystal clear. The Chicago-born, LA-based artist has spent years quietly putting in the work, and this single feels less like a career move and more like a moment of reckoning. He’s not asking for anyone’s attention. He’s just letting the music speak. The track carries the kind of street-level confidence you can only get from someone who has actually been through something. Lawrell moves between Hip-Hop, R&B, and Pop with the ease of someone who grew up around all of it, and the production on “Omw Up” suits him perfectly. It hits without being heavy-handed, stays groovy without losing focus, and gives him enough room to do what he does naturally: be real with the listener.
As a proudly LGBTQ+ artist, Lawrell has always been vocal about self-expression and refusing to shrink himself for anyone. “Omw Up” carries that same spirit in its bones. It’s not just about grinding your way to the top. It’s about doing it on your own terms, without apology and without compromise. That kind of message tends to hit differently, and it does here. From a personal standpoint, this track caught me off guard in the best way. It doesn’t try to be everything at once, and that restraint is exactly what makes it stick. There’s a maturity to the way Lawrell carries the song that feels earned, not performed.
Rom Lawrell is quietly one of the more interesting artists to keep tabs on right now. Between his conceptual ROYGBIV project, brand work with Puma and Gap, and a social media presence that has pulled millions of views, he’s clearly building something with a plan behind it. “Omw Up” is another piece of that puzzle falling into place. Do yourself a favor and follow him on Instagram, TikTok, and YouTube before the mainstream catches up. More importantly, get this single into your playlist today and keep it there. If the trajectory holds, you’ll be glad you were paying attention early. The moves he’s making right now have the feel of someone who already knows exactly where he’s going.
