London-based artist Izzy S.O returns with “I Swear I Made You Up”, a song that strips back bravado and meets heartbreak in the quiet spaces between two people. Written about a real moment when she reconnected with someone she once loved only to find themselves acting like strangers, the track captures that strange mix of nostalgia and distance that can come after a breakup.
Unlike some of her earlier work, which leaned on punchier riffs and heavier percussion, this single moves gently, putting her voice at the center of the story. The production stays lean — guitars and soft drum patterns create space for every line to land. That approach suits the emotional core of the song: a candid look at how we pretend we’re fine while feeling anything but.
There’s a raw honesty in lines like “You can bury us / If that’s who you are / It’s not who I thought you’d be”, where memory and disappointment sit side by side. Izzy’s voice carries both nostalgia and regret without dramatizing either, letting the feeling of being halfway here and halfway gone resonate.
“I Swear I Made You Up” isn’t about grand gestures. It’s about the awkward silence after familiarity fades and the slow realization that the person you once knew can feel completely new. In that simplicity, the song finds its strength, and shows why Izzy S.O’s songwriting continues to cut close to the emotional core of growing up, falling apart, and trying to make sense of it all.
